The local wine and cannabis industries should unite to catapult Santa Barbara County into a spot as a top tourism destination, speakers said Wednesday night during a forum in Buellton.
“Together We Thrive” attracted more than 100 people from both industries, along with community members, to discuss ways to work together to promote tourism and develop strategic partnerships.
“The main message is that Santa Barbara County has a once-in-a-lifetime opportunity, literally right now, to be the world leader in wine and cannabis tourism,” said Dan Fox, “a very big advocate” of the cannabis and wine industries and chief marketing officer for Private Reserve, a cannabis operation.
The county’s vintners have long lamented the fact that consumers pass by their region en route to Paso Robles for the wine industry, speakers said.
“The guys in Paso are eating our lunch and bedding our customers,” said vintner Steve Pepe, from Clos