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If you ask Priscilla Vilchis, the world of weed is no longer a man’s world. Vilchis is making a big splash in the industry by marketing to women and making cannabis products appear not only healthful, but sexy and luxurious.
The 32-year-old formerly worked in healthcare, managing physicians on a daily basis before she founded Premium Produce, a cannabis cultivation company, as a response to the opioid crisis she saw first-hand. From then on, she became the first Latina in Nevada to secure a license to grow and distribute marijuana.
After less than a year on the market, Vilchis’ weed brand, Reina, is among the top sellers at Planet ... read more at: https://www.greenentrepreneur.com/article/338024
... read more at: https://www.greenentrepreneur.com/article/338024