This Latina Ganjapreneur Is Making Sure That Women Aren’t Overlooked

Brought to you by Weed Maps

If you ask Priscilla Vilchis, the world of weed is no longer a man’s world. Vilchis is making a big splash in the industry by marketing to women and making cannabis products appear not only healthful, but sexy and luxurious.

The 32-year-old formerly worked in healthcare, managing physicians on a daily basis before she founded Premium Produce, a cannabis cultivation company, as a response to the opioid crisis she saw first-hand. From then on, she became the first Latina in Nevada to secure a license to grow and distribute marijuana. 

Related: She Broke Barriers in Tech and Now Runs the Largest International Cannabis Women’s Network

After less than a year on the market, Vilchis’ weed brand, Reina, is among the top sellers at Planet

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