Canadian cannabis and fertilizer company Invictus announced today that rock icon Gene Simmons has abdicated his position as the company’s “chief evangelist officer.”
“It has been a pleasure to work with Gene. He has been a valuable asset to the company,” said Trevor Dixon, president and chief executive officer of Invictus. “Gene has pledged his ongoing support of the company, its leadership and its new direction.”
Simmons continues to be a shareholder in Invictus.
“I have enjoyed my time with Invictus,” said Gene. “I remain a big fan!”
The KISS bassist/vocalist, who has always promoted clean living and scoffed at peers who snort drugs and get high, made headlines in March 2018 when he landed the Invictus gig.
For those confused about this relationship given the fact that Simmons had been on the