Artist Diana Lynn Vandermulen heading into In Bloom.
At Broccoli magazine’s inaugural cannabis festival, the dress code was unwritten, but understood. On Friday, as attendees sipped CBD slushees on the second floor of Portland’s Jupiter Next hotel, the room was bright with floral dresses and oversized earrings. Maybe it was the name—In Bloom—but it was obvious this was not an occasion for neutrals. From the welcome desk’s Seussian floral centerpiece to its array of highlighter-green goodie bags, In Bloom had a spring fling energy from the get-go. Everyone kept calling it “weed prom.”
Unlike the beboothed, brotastic set-ups that have come to define the cannabis conference circuit, the weekend had an organic feel to it. Attendees were welcome to flit between scientific