Despite competing with newer adult-use marijuana markets in other states that also attract swarms of tourists, Colorado’s established recreational cannabis business arena remains a steady retail sales leader on April 20 – the unofficial marijuana holiday known as 4/20.
According to data provided by Flowhub, a Denver-based marijuana software company, and Headset, a Seattle-based cannabis analytics firm:
- Retail cannabis sales in Colorado on Friday, April 20, 2018, hit $9.1 million – 128% higher than the average Friday (compared to the four Fridays before the holiday and the four Fridays after).
- 4/20 sales spiked higher in Colorado than in other adult-use states that legalized recreational use after the Centennial State, including California (103%), Nevada (106%) and Washington (97%).
- Flower – including bud, pre-rolls and shake – dominated Colorado sales, making up 60.5% of products sold on April