Cannabidiol (CBD) is becoming widely known for many reasons—but the most compelling one of all revolves around the phytocannabinoid’s supposed health effects. Though CBD companies generally cannot make health claims, they can focus on making great CBD products widely available so that consumers who wish to try CBD can easily make it a part of their lives. Unsurprisingly, the form most accessible and preferable to CBD consumers consists of edible products.
A growing health profile
CBD’s popularity has certainly received a big boost from the continuous coverage of the cannabis legalization process over the past year. Fortune predicts that the industry is looking to grow to $20 billion in annual sales by 2020, in light of the passage of the 2018 Farm Bill.
So it should come as no surprise that news of CBD’s health benefits continues to spread through celebrity endorsements, word-of-mouth recommendations, and an enthusiastic media following. While some