Lifestyle guru Martha Stewart is teaming up with the world’s largest cannabis company, taking on an advisory role at Canopy Growth Corp. to help develop a “broad new line” of products for both humans and animals.
“I am looking forward to working with the Canopy Growth team,” Stewart said in a statement on Thursday. “I’m especially looking forward to collaborating on developing products that can help people and their treasured animal companions.” Stewart, 77, is an animal lover who co-hosts a cooking show with rapper and well-known pot connoisseur Snoop Dogg.
Sequential Brands Group, which owns the Martha Stewart media and merchandising brands, stock surged Thursday, although it wasn’t clear if the company would be involved in the partnership. Canopy shares rose as much as 4.3 percent in Toronto.
Canopy is conducting several clinical trials exploring how cannabis compounds can improve human and animal health, including research into the effectiveness of CBD,