Cannabis Companies Struggle To Become More Sustainable

Cannabis products are displayed at the Cultivate dispensary on the first day of legal recreational marijuana sales, Tuesday, Nov. 20, 2018, in Leicester, Mass. Cultivate is one of the first two shops permitted to sell recreational marijuana in the eastern United States, more than two years after Massachusetts voters approved it in 2016. (AP Photo/Steven Senne)ASSOCIATED PRESS

State regulations make it hard for cannabis companies to focus on sustainability. That doesn’t mean they’re not trying.

Despite the bad press millennials receive, as a cohort they have committed to sustainability. A full 70% of millennials will pay more for products made sustainably, while 83% consider a product’s environmental or social impact before making a purchase. They are bringing that sense of responsibility for maintaining a livable planet to the cannabis industry which is populated with young, progressive entrepreneurs.

But while cannabis is a business based around

... read more at: https://www.forbes.com/sites/nickkovacevich/2019/01/10/cannabis-companies-struggle-to-become-more-sustainable/

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