Gwyneth Paltrow’s Goop brand to sell new line of designer cannabis products

Gwyneth Paltrow has dabbled in some controversial recommendations on her lifestyle website Goop, including vaginal steaming to coffee enemas.

Now, the 45-year-old Academy Award-winning actress is embracing is the legalisation of marijuana in California, by throwing her support behind a series of cannabis-infused products.

Paltrow’s lifestyle brand has just announced a partnership with US based cannabis dispensary chain MedMen to create a new line of women-focused marijuana products.

MedMen’s senior vice president David Chiovetti told Forbes the move was “a perfect partnership”.

“Historically speaking, the industry has been male-dominated on both the consumer and business side, so it just makes sense,” says Chiovetti.

“For Goop to be proactive in partnering with a cannabis brand – it only helps in eliminating the stigma. It’s a milestone.”

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