For nearly 30 years, Bubby’s has been a staple dining destination in New York City, and now chef and owner Ron Silver has set his sights on the booming cannabis industry in New York and Massachusetts with his new venture, Azuca.
Azuca is a line of fast-acting cannabis-infused sweeteners and syrups that are currently available at Bubby’s locations and will launch in Massachusetts sometime this summer.
“Because it’s hemp-based, it’s 100 percent legal,” Silver told Metro of the Azuca products at Bubby’s. “In Massachusetts, we’re launching with a company called iAnthus Capital Holdings and Mayflower Medicinal, and we’re going to do THC and CBD products, and we’ll also do blends of THC and CBD products with different sorts of ratios.”
Azuca, the Spanish word for “sugar,” came about after Silver spoke to cannabis industry experts about the biggest problem they were seeing, “and 100 percent of them said it was a