When it comes to identifying trends in the food and beverage industry, it’s not always easy to see the forest through the trees. Much of the time, certain types of products gain momentum, and then before you know it, they are everywhere.
Sometimes however, it’s very easy to see a movement coming at you like a distant tsunami. Such is the case with the imminent legalization of cannabis in Canada.
Marijuana is expected to be fully legal across the country within a matter of months and this will undoubtedly lead to a kaleidoscope of offerings in the edibles and beverage sectors. Companies can either jump on the bandwagon and profit from this, or watch their competitors capitalize instead.
But navigating the intricate world of this almost-legal substance can be a daunting task. Those who want to add cannabis and its derivatives to their food and drinks need to know