CannabisWise program to ease consumer concerns ahead of legalization

Marijuana consumers are likely to have a flood of options when pot becomes legal next summer and now a not-for-profit group is stepping in to help determine which products to trust.

The National Institute for Cannabis Health and Education said its CannabisWise certification will test businesses on quality and safety guidelines, similar to the way other voluntary programs regulate pharmacy services or fish products in Canada.

The institute’s CEO, Barinder Rasode, said they’ve heard concerns that Canadians are looking for clarity when it comes to buying quality marijuana that is sourced ethically and adhering to laws from all three levels of government.

“People want certainty and want to know how they’re going to be able to trust products on the market and companies that are entering the space,” Rasode said.


Barinder Rasode, a former Surrey city councillor.

Stuart McNish /

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