A ban on gummy bears and other edible marijuana products shaped like animals, people and fruit takes effect this month in Colorado – a change aimed at decreasing the likelihood small children will mistake them for a favorite treat.
The switch is less dramatic for Colorado’s cannabis companies than adapting to last fall’s rollout of exhaustive requirements for labeling, packaging and stamps on individual edible marijuana products.
But it’s motivated by the same concerns about children popping tasty-looking products into their mouths and getting sick, or adults accidentally overdoing it when they consume edible pot.
The marijuana industry isn’t alone in trying to anticipate what will catch a grabby toddler’s eye. People call Colorado’s poison control hotline thousands of times each year when kids swallow household cleaners and prescription medications – far more often than they call about marijuana products, said Larry Wolk, the state health agency’s executive director.