Data reveals what women want in cannabis

If there was an election in cannabis, women would vote for health and wellness products over anything else. They also prefer flower and vape pens to prerolls and capsules.

These are just some of the findings in Headset’s Cannabis Data Intelligence, which provides insight into the year-over-year differences between the sexes and their cannabis shopping patterns.

While women may not consume as much cannabis as men, they make up an important one-third of the cannabis market. And if businesses want to capture women buyers, it’s worth taking a look at not only what they buy, but why they buy it.

Headset’s Cannabis Market Intelligence confirms what we all know —that men and women have their own motives, preferences, rationales, and considerations when it comes to shopping for cannabis products.

RELATED: Women are disappearing from the cannabis industry. Why?

Here are some trends worth noting.

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