Caliva CEO Dennis O’Malley told CNBC on Friday that his California cannabis company’s new partnership with rap icon Jay-Z will help the firm expand around the country, saying his company is “making no small plans.”
“We obviously have aspirations to go beyond California into other states over the next couple of years, and we really believe that Mr. Carter’s creative genius and his ability to really have the pulse of what a cultural movement is will be able to help Caliva do that,” O’Malley said on “Squawk Alley. “
Caliva announced Tuesday that Jay-Z, whose real name is Shawn Carter, has entered a multiyear partnership with the company and will serve as its chief brand strategist.
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos