As well as the state has done in managing and growing its industry, it’s going to have to find new avenues for growth. The marijuana market is now a mature industry with more competition — cannabis tourists can visit other states, or even Canada, to get their fix, while there are some signs indicating that growth is starting to level off. “The Colorado market is maturing at this point. Which isn’t a bad thing — they’ve accomplished their goals,” Willis said.
Concerns remain. A focus from the national press on reports of a rise in emergency-room visits, and public concerns about just how quickly cannabis use has become a normal part of everyday life in the state, provide a counterpoint to the economic success story. But Gov. Polis is focused on ways to push the industry forward. In May he signed a