We estimate the pre-roll market to be about 492.8MM pre-rolls sold in 2018 across the United States and Canada. This was calculated by looking at public data regarding the percentage of cannabis sales that are attributed to pre-rolls, which is about 7.7% of the total market, equaling about $985MM in retail sales out of total cannabis sales of $12.8BN. We estimate the average wholesale price of a pre-roll is $2, so we can then estimate that 492.8MM joints are sold per year in Canada and the United States. Although the concentrate and edible categories are growing at an incredibly fast pace, pre-rolls are one of the quintessential forms of consuming cannabis and still make up a fair portion of the market.
As the industry continues to evolve it will be interesting to see how pre-rolls progress in the ever-expanding cannabis market – below are our five predictions for the