By Cy Scott, CEO of Headset.
As the end of prohibition nears, sales data shows cannabis enthusiasts embrace 420 holiday
In the early 1970s, a group of high-school kids dubbed the Waldos decided to meet up every afternoon at 4:20 pm to smoke pot. Since then – along with some grassroots support – 420 has become synonymous with cannabis.
To celebrate the plant – and the long struggle towards legalization – April 20th has become a high holiday for cannabis enthusiasts. This past year was no different. In fact, sales data indicates that the event is growing faster than anyone could have ever imagined.
In the four years since recreational legalization started to sweep across America, retailers have seen sales spike about 100 percent. This year, with 420 on a Saturday, sales were up 128 percent compared to the four previous Saturdays.
Taking another view of the day, Headset, a cannabis market intelligence