Cannabis-Themed Beverages Go Mainstream

New Four Loko Hemp, Available on 4/20

Phusion Projects

The signing of the Farm Bill in December of last year lifted the federal ban on hemp cultivation and production. This, in turn, opened the floodgates for the burgeoning CBD market–an industry that’s expected to top $1bn in sales by 2020. Coupled with the fact that cannabis is now fully legal in 10 states, it’s impossible to ignore the mainstream acceptance of what was once an illicit herb. Need more proof? CBD and hemp-infused alcoholic beverages are now hitting shelves and arriving on cocktail menus from coast to coast.

This week, just in time for 4/20 (the annual holiday for cannabis enthusiasts), Four Loko announces the release of a Hemp-flavored malt beverage clocking in at a whopping 12% alcohol by volume.

“Four Loko is always on the

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