In the wake of Canada’s (soon to be) marijuana legalization, there’s a lot of buzz floating around about cannabis-infused beverages.
Beer giants like Constellation Brands, Molson Coors and Heineken are dipping their toes in cannabis products and signing deals with Canadian marijuana producers.
Even the soft drink companies are eyeing the green; on Monday Coca-Cola said it was watching the growth of non-psychoactive CBD (one of the main ingredients in weed) as an ingredient in “wellness beverages.”
But what exactly are cannabis-infused drinks and why are they growing in popularity?
Who are the players?
There’s already cannabis drinks on the U.S. market where marijuana is legal (nine states and the District of Columbia have legalized the leaf for recreational use).
Heineken-owed Lagunitas recently released an IPA-inspired beer that is made out of hops and cannabis, called