There are many types of lifestyle gurus. Some sell vitamins. Others sling colorful cookware. But to properly inspire others to lead their best lives, three elements are non-negotiable: Lifestyle leaders must have a well-defined personal mythology. They need a distinct but replicable personal aesthetic. And they must have a cookbook.
When Crook to Cook: Platinum Recipes from tha Dogg’s Kitchen comes out on Oct. 23, Snoop Dogg will officially join the pantheon of experts who are here to tell us all how to live well. He’s more relatable than Gwyneth Paltrow, more laid back than his pal Martha Stewart, and less intimidating than Oprah Winfrey—but no less canny an executive than any of them. (He’s also, like all three, often referred to by just his first name.)
In Snoop’s midlife—he’ll turn 47 on Oct. 20—the man who once taught us to sip on gin and juice has