Americans are not drinking as much pop as they used to. Soda sales. The thirst for fizzy sugar water is slowly abating. But damn are people excited about CBD, the medicinal component in cannabis that doesn’t get you high. And Coca-Cola, the world’s biggest beverage company, is taking notice.
Bloomberg reports that Coca-Cola is openly interested in cracking the CBD market, and is currently in talks with a Canadian company called Aurora Cannabis Inc. about making a beverage. What that means for us is that they might start developing CBD-infused drinks. Bring on CBD Diet Coke.
Coca-Cola seems to be approaching this rumored beverage from a health angle; a spokesperson confirmed interest in “the growth of non-psychoactive CBD as an ingredient in functional wellness beverages.” That’s big news for anyone dabbling in the CBD world to