In roughly six and a half weeks, the day that Canadian Prime Minister Justin Trudeau, cannabis enthusiasts, and investors have long waited for will finally be here. On Oct. 17, the proverbial green flag will wave, allowing recreational marijuana to go on sale in licensed dispensaries throughout Canada. Though we’ve witnessed plenty of state-level expansion in the U.S., and observed roughly 30 countries pass medical cannabis laws, this legalization will redefine the weed industry… as well as add billions of dollars in annual revenue.
Beer makers want a taste of the cannabis industry’s growth potential
But, truth be told, there’s been more buzz surrounding potential Big Alcohol and cannabis partnerships over the past two-plus weeks than there’s been chatter about the Oct. 17 legalization date.
Much of the excitement surrounds the announcement in mid-August that Constellation Brands (NYSE:STZ), the company behind the Corona and