Imagine meeting friends for a beer and choosing your drink not by style or brewer, but by the effect you want the beer to have on your body: an option to make you happier, or calmer, or more energetic. This is the dream of Keith Villa, the brewer that created Blue Moon, and one of the big ideas behind his new company, Ceria Beverages. Ceria isn’t a traditional brewery, but is instead focused on making cannabis beer, a nonalcoholic drink that will nevertheless leave you in a state of (gently) altered consciousness. Villa thinks Ceria will do for marijuana beer what his Blue Moon did for craft beers tastefully garnished with orange slices. He might actually be right.
By the start of next year, Ceria will release a THC-infused lager, IPA, and witbier. Villa