After 10 years launching and finding exits for three other companies, serial entrepreneur Justin Pentelute was drawn to cannabis because he could “appreciate the multitude of business opportunities that exist in this relatively young space.” He is chief executive of The Clear which was founded in California in 2013 as a medical marijuana maker, and now employs 50 people and sells cannabis products in eight states.
The Clear™ product lines include THC and CBD vaporizer cartridges, dabables, edibles and topicals. The Clear(TM) cannabis oil, a THC concentrate, is sold in vape cartridges and disposable vape pens, and comes in 17 flavors including Golden Goat (traditional cannabis flavor), Blue Raz, Grapevine, Lemon Haze and Orange Cream. The company, like others in the industry walks a fine line between fun-sounding names, and laws against marketing in a way that appeals to children.
Vaping has become