Media startup Prøhbtd raises $8M to help bring cannabis to the mainstream

Prøhbtd, a startup that CEO Drake Sutton-Shearer said is designed to “build a bridge” between the cannabis industry and mainstream culture, is announcing that it has raised $8 million in Series A funding.

It’s not the only cannabis-focused digital media company out there; I wrote about the initial funding for Herb last year. But Sutton-Shearer argued that Prøhbtd is creating premium content with a unique voice.

For one thing, he said Prøhbtd’s isn’t focused exclusively on cannabis. Instead, the goal is to create a diverse slate of lifestyle- and culture-related content, with cannabis as the hook.

Take, for example, Edibles, a video series hosted by Birdie Harrelson (niece of Woody Harrelson) — the series includes recipes for creating cannabis-infused baked goods, but as Sutton-Shearer put it, when each episode opens, “She’s not talking about weed, she’s going to bakeries.”

The company says that its video content (which is available on both ... read more at: https://techcrunch.com/2018/06/11/prohbtd-series-a/