Five reasons why lighting giant Osram’s acquisition of Fluence is a big deal for cannabis

One of the marijuana industry’s largest lighting suppliers, Fluence Bioengineering, is about to go global, and marijuana industry watchers are taking note.

The deal signals increased interest from international businesses and investors in well-positioned U.S. ancillary cannabis companies.

Fluence, an Austin, Texas-based company that makes LED-based lighting systems for commercial farming, was recently acquired by Osram for undisclosed terms.

Munich-based Osram is a 4.1 billion euro international lighting manufacturer that trades as OSR on the European exchanges.

The move catapults Fluence onto the global stage of high-tech automated farming solutions and into the fold of Osram’s 26,000 worldwide employees.

Here are five reasons this announcement is garnering attention from industry investors and other members of the cannabis business community:

1. The deal reflects on mergers and margins for the industry at large – and how money chases growth.


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