Public relations whiz Rosie Mattio rises at 5:30am most days of the week. It’s a little window of peace before her four daughters wake up and she’s off and running. When she’s not getting the kids ready for school, preparing meals or shuttling them to activities, she’s representing some of the biggest brands in legal marijuana.
“Everyone knows I’m the ‘cannabis mom’ at school,” boasts Mattio, who lives in suburban New Jersey just outside New York City, of working with a brand new market for a product that is still federally illegal in the U.S.
Needless to say, there are a lot of questions – even in the carpool line.
‘People come over to me and are like, ‘So, what strain would I use?’ or ‘Where do you get cannabis around here? [And I respond] ‘