The Bumpy Road to Becoming the Martha Stewart of Cannabis


The following is an extended excerpt of Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes Noble | IndieBound

Meet Jane West, cannabis advocate: the tale of how her brand came to be and acquired celebrity status — how she became one of most prominent advocacy voices in the cannabis industry and was named “the most widely recognized female personality in cannabis” by Inc. magazine in 2016 — is marked by the overcoming of social stigma, the embrace of reputational and legal risk that came with getting involved in the pot space, the need to become an industry operator and advocate, the lack of seed capital, the taking advantage of a preexisting skillset, the challenge of an industry migration rather than a job change, the recognition

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