SEATTLE — Legalization of recreational marijuana in California began on New Year’s Day and it is bringing pot, CBD oil, and baked edibles to a new market.
But are they baked goods — or goods that get you baked?
Jody Hall is happy either way.
“I call our customer the ‘cannabis curious,’ and I call them the ‘Welcome Back Potters.’”
And she knows of what she speaks.
Her line of marijuana-infused edibles “Goodship” are a new brand from her other success: Cupcake Royale.
Her foray into marijuana edibles is the same premium product business model — just with an extra additive.
“I think people are focused on what they’re ingesting and they want good, wholesome ingredients,” Hall said.
Now she’s aiming for a bigger prize: California.
The new year brought the Golden State into line with other West Coast states for marijuana retail shops and products.
That even playing field may expand the number of people who want to buy, but