Jane West is all about Mary Jane. The former corporate-event planner from the suburbs of Denver, Colorado founded an eponymous cannabis lifestyle brand and a pot-party planning company, Edible Events, in 2014. She believes women should be flooding the legal weed business. Now. Before men lock it down.
“First, I want every woman to know that there’s a place for you in this industry, and there will never be a better time to find it,” West says. “The legal cannabis industry doesn’t have the entrenched patriarchal power structures that dominate most of professional life, and the sector is growing fast, so jump in and find a way to apply your skill set. Create your vision, and think big.”
The advice isn’t entirely selfless. She seeks industry allies—sisters, if you will—to help her establish a corporate culture that aligns with women’s needs generally and, more specifically, with those of working moms like