HERB, a cannabis lifestyle website that isn’t nearly as good as the one you’re currently surfing, has raised $4.1 million in seed funding from investors. (And yes, pun intended.)
While it’s no secret that the Green Rush—AKA the recent outpouring of revenue from and into the cannabis industry by and large—is hardly a new phenomenon, it seems that mainstream outlets are just now picking up on the trend, even if entities like HERB’s investors (among them Lerer Hippeau Ventures and Liquid 2 Ventures, the latter founded by former pro-football legend Joe Montana). But why HERB? And why now?
HERB Raises $4.1 Million From Investors…But Why?
The main reason? According to some of HERB’s backers, it’s sheer profitability and know-how.
“During our research into the cannabis industry, it became clear to both myself and our team at Liquid 2 Ventures that HERB was the most