To fully comprehend the chasm in attitudes about marijuana-related tourism that exists between pot advocates and the traditional travel industry, try driving the 65 miles between the Mojave Desert and Las Vegas.
On one end, the old and nearly empty mining town of Nipton, Calif., is being acquired by a fledgling company called American Green, which has its sights set on creating the country’s first pot-themed resort town, complete with cannabis-infused water from a nearby aquifer.
“What we’re looking for is potential,” said Stephen Shearin, a consultant for PanPacific International and the general manager of the Nipton project. “It’s clean, it’s established, and it’s on a main thoroughfare.”
Don’t expect similar enthusiasm up the road in Sin City, despite the fact that Nevada legalized recreational cannabis consumption this year.
“The Las Vegas Convention and Visitors Authority has no plans to promote recreational marijuana use as a tourism