Jake Heimark left Facebook to start a weed-infused gum company …

plus gum jake haimark 2
Jake Heimark is a cofounder of Plus.
Courtesy of Plus

Jake Heimark never really smoked pot.

Even now, as Heimark launches the second product from his
marijuana edibles company, Plus, he indulges only when testing his
own product— a kind of medicated gum.

Despite his lack of firsthand experience, he is well prepared to
enter the budding marijuana marketplace. A two-year stint on
Facebook’s risk management team taught Heimark how to build a
great product and how to

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