Corporate Cannabis Has Arrived – and That Might Be a Good Thing

This article is sponsored by LivWell Enlightened Health.


With 14 dispensaries, a partnership with Snoop Dogg, and over 550 employees, most would argue that Colorado dispensary chain LivWell Enlightened Health embodies “corporate cannabis” – a nebulous concept that both pro- and anti-legalization groups have been wary of for years. LivWell’s development is a symptom of the rapidly-evolving cannabis community in Colorado, where some of the country’s most experienced advocates, manufacturers, and enthusiasts continue to debate the future of the industry and who should control it. “We’ve sometimes been painted – unfairly – as lacking a heart and soul,” says LivWell CEO and founder John Lord, as we drive with him from the company’s headquarters in Denver to visit their Evans Avenue dispensary location. In reality, the brave new world of corporate cannabis is far more nuanced than that. From lobbying for sensible industry regulations

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